Research shows that participation, volunteerism and attendance at community sporting events is highly connected to families, higher education, and higher incomes (Source: Conference Board of Canada 2005, Strengthening Canada — The Socioeconomic Benefits of Sports Participation in Canada).

Organized sports communities are highly committed and extremely passionate about their sports. This unique and substantial market segment is based on a lifestyle that shares a deep common interest — their passion for the local sports scene!

Research shows that there is a very strong likelihood that participants, volunteers and attendees at organized community sporting events are from upper income families. The likelihood of participation is 5 times greater from $100,000+ households than from households earning $20,000 or less!

SportsXpress reaches families — with higher education and higher incomes. Reach PRIME CONSUMERS where they PLAY and make your brand top-of-mind!